To get dressed, not to change. We want people to be themselves and make the
clothes be like a second skin. We try to create clothes that are comfortable, universal and beautiful in their simplicity. Precise cuts with an eye for detail, punctuated with perfect fabrics and aesthetic minimalism is what defines the essence of the Lous feminine figure.
Lous retrospectively looks deep inside itself. We search through the corners of the memories, selecting the most beautiful, fascinating and valuable ones. Our own experiences help us expose things that are most important in our lives. We value minimalism and simplicity that seem to be the treasure of people who love expressing themselves and reject shallow tinsel of what is exaggerated.
Lous stands for fabulous, marvelous and miraculous.